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codelabs.ae — 126% More Search Clicks In Three Months
In three months, search clicks to codelabs.ae went from 390 to 882. Impressions rose 52%. Crawl waste fell 78%.
The reason that was possible is less flattering. We sell SEO and content retainers — so the fairest test of whether we are any good at it is not a client logo, it is what our own website looks like when we point the audit at ourselves.
In July 2026 we did exactly that. 430 images had no alt text. Heading structure was broken across the site. Eight internal links pointed at pages that no longer existed. And of the pages Google knew about, 186 were not indexed at all — 102 of them sitting in “Discovered – currently not indexed”, which is Google’s way of saying it found the pages and decided they were not worth crawling.
This is what we fixed, and what happened next.
- 882clicks, up 126%
- 26.6Kimpressions, up 52%
- 3.3%click-through, from 2.2%
- 22pages stuck unindexed, from 102
The Real Problem Was Crawl Waste, Not Content
The instinct with 186 unindexed pages is to write more. That would have made it worse. The site was generating large numbers of thin taxonomy and archive pages — automatically created, near-identical, no reason for anyone to land on them — and Google was spending its budget discovering those instead of the pages that sell.
So the first move was subtractive: de-index the thin archives so crawl budget flows to real pages. The sitemap went from 17 sections to 6. Nothing of value was removed; a large amount of noise was.
Then The Unglamorous Part
Four passes, none of them clever. This is the work that actually moved the numbers.
Cut the crawl waste
De-indexed the thin taxonomy and archive pages so crawl budget flowed to pages that sell. The sitemap went from 17 sections to 6. Nothing of value was removed; a large amount of noise was.
Fix the fundamentals
Alt text on every image. Heading hierarchy corrected page by page. The eight broken internal links traced and repointed. Structured data added and validated.
Recover the legacy URLs
Old permalinks got individual attention rather than a blanket redirect. Two turned out to be recoverable content rather than dead pages: one a typo permalink missing a single letter, another a post re-slugged and never redirected.
Publish for machines
A machine-readable llms.txt, so AI answer engines have a clean description of what the company does rather than inferring one.
What Changed
Measured in Google Search Console, comparing the three months of the work against the three months before it:
- Clicks: 390 → 882 — up 126%
- Impressions: 17.5K → 26.6K — up 52%
- Click-through rate: 2.2% → 3.3%
- Average position: 14.3 → 13.6
On the indexing side, which is what the crawl work was actually aimed at:
- Indexed pages: 92 → 112
- “Discovered – currently not indexed”: 102 → 22 — down 78%, and now passing validation
- Images missing alt text: 430 → 0 across the site’s primary pages
- Broken internal links: 8 → 0
What This Did Not Do
Worth being straight about, because it is the part most case studies leave out.
This was technical remediation. It made the site legible to search engines and got substantially more people to click through to it. It did not, on its own, turn that traffic into signed work — converting visibility into enquiries is a different piece of work, involving what the pages say and who they are aimed at, not whether Google can crawl them.
The honest summary is that we removed the reasons search engines had to ignore the site, and the traffic responded. Anyone promising you that a technical audit alone produces revenue is selling something else.
Why We Publish This One
Because it is the engagement where we had no ability to choose a flattering starting point. It was our own site, the baseline was genuinely poor, and the data is in a Search Console property we do not control the numbers of.
If you want the same audit pointed at your site, that is our SEO service.
